Sultan
Amidst
intoxicating performances at the Lagos phase of the Amstel Malta
Showtime, popular artiste, Sound Sultan, described response of budding
artistes to
the show as overwhelming.
Apart from the fact that Sultan and other
leading lights such as Phyno and Gordons led performances at the event
held at the University of Lagos, he was one of the judges for this year.
As a result, he travelled with the show to different parts of Nigeria, and is thus able to appraise it holistically.
According to him, apart from provoking
fun at every city it berthed, it gave many up-and-coming creative minds
an opportunity to showcase their talents.
He noted that the number of such people
who had participated in it was so large that it gave the judges a hard
time to make decisions.
He said, “This experience has been worth
every single hype. I’m very glad to be a part of this and I can tell you
confidently that Nigeria is blessed with the most unique talents. We
saw a variety at the auditions both in Enugu and Lagos; so much so that
we had an extremely tough time making our final pick and so had to give a
number of talents the opportunity to perform even though they didn’t
make it to the final five. Big thumbs up to Amstel Malta for putting
this together.”
Directed by Ice Nweke, the show tagged
‘The Rush’ was held at the UNILAG Indoor Sports Hall. It attracted many
people, especially students who demonstrated a lot of razzmatazz as they
danced and hailed their darling singers. It was a fusion of s artistic
displays by ballerinas, singers, actors, fire eaters, jugglers, dancers,
rappers, instrumentalists and comedians. All of these were fused to
narrate the story of a young man’s journey to success.
Five young talents, selected via
auditions, also performed, coming as singing duo (male and female),
instrumentalist duo (a violinist and a guitarist), a dance team of four,
a comedian and a rapper
Amstel Malta Brand Manager, Hannatu
Ageni-Yusuf, described the Amstel Malta Showtime 2014, which also
rewarded winners with cash prizes, as a successful one.
She said, “This edition has been the most
explosive we’ve ever had and we are very glad as a brand that we
decided to do this. We thought of a way to give young talents a better
opportunity to showcase themselves, rather than just competing and
walking home with cash prizes. The mentorship sessions were intense and
we are confident that this experience will help launch these talents to
the right path in their careers.”
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